Direct-to-Consumer & International Brand Identity

Services
Branding & Collateral
Presentation Design

The Walt Disney Company’s Direct-to-Consumer & International department needed a unique brand identity could stand apart while remaining rooted in the broader organization’s visual language and IP, balancing corporate credibility with a more playful, creative character.

The final identity system outfitted the department with its own recognizable presence while maintaining a clear connection to the parent brand. My team and I developed a visual system that used the organization’s existing equity as a foundation while defining the department with a unique color palette, dynamic gradients, and sleek layout structures to create a polished yet personality-driven identity.

Brand Guidelines
Print Materials
HTML Email Newsletters
Presentation Template & Slide Library

Disney Studios In Focus Newsletter Template

Services
Branding & Collateral

The Walt Disney Studios department needed a scalable HTML newsletter template for its “In Focus” communications campaign, designed to keep employees informed and engaged with key updates, initiatives, and organizational highlights.

The final result equipped The Walt Disney Studios with a flexible, on-brand format for sharing fun internal communications with employees. I developed a branded HTML email template that balanced structured content with engaging visual storytelling, giving the team a sleek, repeatable format for spotlighting company news and initiatives.