Industry
Media & Entertainment
The Walt Disney Company is a global entertainment and media company whose portfolio of iconic brands and franchises spans storytelling, film, television, streaming, theme parks, and consumer experiences.
I partnered with the The Walt Disney Company to create distinct visual brands and expressions for internal departments and help develop the systems to extend them across ongoing communications. The resulting templates and collateral gave teams a consistent foundation with the flexibility to adapt across a range of needs.
Services
Challenge
The Walt Disney Company’s Direct-to-Consumer & International department needed a unique brand identity could stand apart while remaining rooted in the broader organization’s visual language and IP, balancing corporate credibility with a more playful, creative character.
Impact
The final identity system outfitted the department with its own recognizable presence while maintaining a clear connection to the parent brand. My team and I developed a visual system that used the organization’s existing equity as a foundation while defining the department with a unique color palette, dynamic gradients, and sleek layout structures to create a polished yet personality-driven identity.
Disney Studios In Focus Newsletter Template
Services
Challenge
The Walt Disney Studios department needed a scalable HTML newsletter template for its “In Focus” communications campaign, designed to keep employees informed and engaged with key updates, initiatives, and organizational highlights.
Impact
The final result equipped The Walt Disney Studios with a flexible, on-brand format for sharing fun internal communications with employees. I developed a branded HTML email template that balanced structured content with engaging visual storytelling, giving the team a sleek, repeatable format for spotlighting company news and initiatives.
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